![](https://qrcreative.com/wp-content/uploads/2016/08/life_is_adventure.jpg)
RBC Wealth Management, Dominion Securities, The Lakeshore Advisory Group
PROJECT:
Brochure ‘The Road Less Travelled.
Seeing farther. Achieving more.’
CLIENT:
RBC Wealth Management,
Dominion Securities
The Lakeshore Advisory Group
The title borrows from the historic Robert Frost poem encouraging investors that planning ‘makes all the difference’.
Continuing the theme, the brochure employs famous quotes illustrating key strategies as well as admonishment slogans such as ‘Life is an adventure… plan on it’ and ‘Go beyond speculation’ highlighting LAG’s investment philosophy.
The text is layered with children in future endeavours thus speaking to the purpose of building generational wealth.