design-icon Design

Corporate Identity

Define Yourself
Identity has to do with branding; defining yourself with a visual tag to help your target audience understand and remember you in an often crowded field.

Your “brand” arises out of your company culture, the quality of your product or service, even the way you communicate with your clients. The logo often emphasizes one aspect of your identity in a memorable way. QR Creative has over 20 years of experience working with clients in this field.

Case Studies

royal_reef_logo_sm

Estates International Royal Reef Resort

PROJECT:
Embellish existing logo type, create upscale stationery package for Turks & Caicos Resort. (A promotional mulipocket folder package and corporate advertising was also created giving the RRR a distinctive identity.)

CLIENT:
Estates International
Royal Reef Resort Ltd.

I would like to express my delight in working with QR Imaging, Ted Blenkhorne and his professional staff. It is extremely rare to find a company who successfully strives and achieves customer satisfaction the way we have experienced with QR Creative.

As a $160 Million resort development we dealt with many facets of print, brand development and design in which QR Creative has been an integral part. Not only have they delivered a breathtaking product time and again but they have dealt with miniscule deadlines and produced every time!

Frederick J. Paatz, CEO

newroyal-reef-stationery

pinestone-logo

Pinestone Resort

PROJECT:
Design identity and brochure

CLIENT:
Pinestone Resort

Rich jewel tones and organic shapes evoke the restful nature of the resort. Printed on a silk paper with metallic gold the effect was to convey a refined sense of elegance and luxury.

Pinestone-brochure

southview-logo

Southview Dental

PROJECT:
Design identity and stationery

CLIENT:
Southview Dental

From letterhead to appointment cards, all display the concept of a beautiful smile which is, after all, the end benefit.

southview_stationery

rainmaker_logo

Rainmaker Incorporated

PROJECT:
Design identity and stationery

CLIENT:
Rainmaker Incorporated

Depicting growth in business. Rainmaker specialized in “making things happen” for new ventures.

rainmaker_stny

adventis_remark

Adventis Nuclear Staffing Solutions

PROJECT:
Design corporate package and stationery, brochure.

CLIENT:
Adventis Nuclear Staffing Solutions

Adventis is a premier search and staffing firm that delivers the industry’s best recruitment solutions within Canada and globally. Stationery, corporate folder all incorporate ‘file folder’ motif symbolic of the extensive files of personnel solutions.

adventis-Stny

freeforce_logo_sm

FreeForce Machining Technology

PROJECT:
Design identity and stationery

CLIENT:
FreeForce Machining Technology

Clean, strong lines and ‘industrial’ blue highlight the excellence of specialists in CNC machining of ultra-precision parts to a wide range of sectors, including today’s high technology industries. Utilizing cutting edge technology in both machining and CAD/CAM software prototypes to production runs.

freeforce_stny

maximize_logo_sm

Halton Healthcare

PROJECT:
Design branding for the Self Management initiative for use on website and posters

CLIENT:
Halton Healthcare

The intent was to convey that programs offered under this initiative enabled people to take control by gaining confidence, skills and knowledge to thrive.

maximize-your-health-poster

crossman_logo_remarks

Crossman Incorporated

PROJECT:
Design identity and stationery, website update

CLIENT:
Crossman Communications

Stationery package for a local copywriter and author emphasising clarity and ease of consise communication.

crossman_stny

envirotec_logo_sm

EnviroTec

PROJECT:
Design identity and stationery

CLIENT:
EnviroTec

Envirotec developed a new “cyclone-action” cleaning system which is particularly effective in removing dirt and debris from carpet.

We were especially pleased with how the logo suggested the vigorous action of this cleaning system.

envirotec_stny

waterfront_logo

Waterfront Hotel

PROJECT:
Design identity and stationery

CLIENT:
Waterfront Hotel

The fluid movement and nautical lines of this logo speak to the beauty of the hotel’s location on the banks of Lake Ontario, while the sophisticated colour pallet position the hotel as an upscale property.

Waterfront-Stationery

maclachlan_crest_sm

MacLachlan College

PROJECT:

Embellish existing logo type, create upscale stationery package for MacLachlan College. (A promotional brochure with custom photography, corporate folder and numerous other collateral were also created as part of the roll out of the re-brand. We decided to incorporate the actual MacLachlan tartan, part of their new uniform, which is also the actual clan tartan as part of the brand language.)

CLIENT REMARKS:
. . . We have found QR to be a highly professional group concerned with its clients’ best interests at all times. Without fail, the staff continue to  impress us with their creativity and imagination in the branding and re-branding of our school.

Colin Hadfield
CEO, MacLachlan College

macLachlan_stationery

bachrus-web

Bachrus

PROJECT:
Design product packaging

CLIENT:
Bachrus


We have worked with Bachrus for many years. We decided to display just one piece because Bachrus is a “cottage industry”. They design and manufacture items of special interest to the model railroad hobbyist. We believe their products are well-conceived, manufactured to excellent standards and innovative within the industry.

While we have provided many marketing and branding materials for Bachrus, we have chosen a major milestone development, deciding to package their products in a box rather than plastic cases. Their products are sold world-side and dealers have reported a huge benefit to their sales with the advent of their new packaging.

“Our company has been dealing with QR Imaging/Creative for some 14 years. Initially they were tasked to give our company an identity (ie: logo, etc) then apply it to our ads, web site and packaging for our product.) To their credit they took the time to understand our company, our product and the market for which it is geared. We have been, and still are, very impressed with their quality, competitive pricing and more importantly, the effectiveness of their ads. We would have no reservations in recommending QR.”

new_locomotive_running_stand

Promotion

Get Noticed

Promotion is about getting noticed by all the “right people”, that is, by the target market. Successful promotion establishes a presence beyond the noise and clutter, a presence which motivates the consumer to act.

Our promotional work includes:

  • Advertisements
  • Packaging
  • Brochures
  • Posters
  • Catalogues
  • Price Lists
  • Coupons
  • Sell Sheets
  • Newsletters
  • Window Clings

Case Studies

HTX Group

huntex_remark

HTX Group

PROJECT:
Product brochure catalogue package

CLIENT:
HTX Group


As the client products include innovative binders, boxes, kits and packaging, we created a wire-o bound brochure catalogue showcasing their range of colourful products.

huntex_display

RBC Wealth Management, Dominion Securities, The Lakeshore Advisory Group

rbc-logo

RBC Wealth Management, Dominion Securities, The Lakeshore Advisory Group

PROJECT:
Brochure ‘The Road Less Travelled.
Seeing farther. Achieving more.’

CLIENT:
RBC Wealth Management,
Dominion Securities
The Lakeshore Advisory Group


The title borrows from the historic Robert Frost poem encouraging investors that planning ‘makes all the difference’.

Continuing the theme, the brochure employs famous quotes illustrating key strategies as well as admonishment slogans such as ‘Life is an adventure… plan on it’ and ‘Go beyond speculation’ highlighting LAG’s investment philosophy.

The text is layered with children in future endeavours thus speaking to the purpose of building generational wealth.

promo_road_less_travelled_lakeshore_advisory-1

Estates International Royal Reef Resort

starfish

Estates International Royal Reef Resort

PROJECT:
Sandy Point Advertisement
Turks & Caicos Tourism Book

CLIENT:
Estates International
Royal Reef Resort Ltd.


Promoting beachfront condos at the Royal Reef Resort and Spa. The pink starfish became symbolic of the resorts placid setting.

royalreef_ad_spread2

Cold Stone Creamery

Coldstone-tag

Cold Stone Creamery

PROJECT:
Design coupons/vouchers for Cold Stone Creamery

CLIENT:
Cold Stone Creamery

Although Cold Stone is no longer with Tim Hortons in Canada we enjoyed numerous projects including brochures, posters, window clings, marketing summit materials. trade banners and signage.

Who wouldn’t enjoy working with such tasty imagery.

CSC-coupons

Silkeborg

4412 BW cat prtr spreads_Layout 1

Silkeborg

PROJECT:
Design and layout Blue Willi’s
Fall \ Winter catalogue

CLIENT:
Silkeborg
(fashion retailer)


To showcase Denmark’s high-end clothing line available in their downtown boutique and on-line.

blue_willi_1

Simply Reb Hair Studio

simplyreb-embellishment

Simply Reb Hair Studio

PROJECT:
Identity, business cards and salon sevices brochure

CLIENT:
Simply Reb Hair Studio


A touch of whimsy and flair to emulate the eco-friendly hair salon in Halifax.

simplyreb_display

Tim Hortons

newcookie

Tim Hortons

PROJECT:
Making a True Difference poster

CLIENT:
Tim Hortons


Numerous other projects for Tim Hortons include local advertising, brochures, newsletters, nutrition guides, trade banners and signage.

newth_flyer

EDUCATION | EDITORIAL

Inform others

Going beyond simply relaying facts and raw data, we endeavour to create pieces that convey the embodiment of your message, its tone and manner with visual clarity and concise language.

A representative sampling includes:

  • book covers
  • brochures
  • curriculums
  • manuals
  • way finding
  • magazines
  • informational posters

Case Studies

Landmarks of Leadership

Landmarks-of-Leadership_remark

Landmarks of Leadership

PROJECT:
Landmarks of Leadership curriculum,
Module 1

CLIENT:

NextLEVEL Leadership


As the curriculumn was written for women in leadership, the concept was based on the theory that women are visual learners. With that in mind, dynamic images were utilized to symbolize key “landmarks” of leadership. The curriculum was produced internationally in offset and on-line versions.

Landmarks-of-Leadership2

Rome

st-petes-selfie

Rome

PROJECT:
Rome 33 Hours: The Fast Track Tour e-book

CLIENT:
Greer Hutchison

This playful e-book magazine depicts editorial spreads showcasing the splendor of the eternal city fused with quirky humour.

Rome-spread

Mining

Bedford-Globe

Mining

PROJECT:
Canadian Mining Industry e-Report

CLIENT:
Bedford Consulting Group

This 72 page document which included numerous charts, all created from raw data was designed and adapted for electronic distribution with hot buttons and links.

Bedford-spread

Aesop's Secret

bunny

Aesop’s Secret

PROJECT:
Aesop’s Secret
e-book cover and composites

CLIENT:
Claudia White

Before we begin a project we get to know the product in order to effectively depict the message. The teen fantasy novel is about a secret race of shapeshifters who discover their special abilities as they come of age. Special attention was given to eye imagery based on the fact that in the story, the shapeshifters can recognize each other in their eyes. The character of Aesop is a shapeshifter trapped in the form of a rabbit.

aesops-secret

Seasons of Gratitude

grat-leaf

Seasons of Gratitude

PROJECT:
Seasons of Gratitude devotional
calendar perfect bound book

CLIENT:
Ted Blenkhorne

“Lest we forget…” The concept here was to make notes of prayer requests as well as items of gratitude and answered prayers with an overview of the previous three months and the previous six months that we might be truly grateful.

That is to say, we often forget the things we were especially grateful for in previous months. This little perfect bound book, available for the asking, serves to provide a written record of our journey to a happier, healthier outlook on life.

Gratitudebg

Canadian Society

redmaple

Canadian Society

PROJECT:
Canadian Society Overview Book

CLIENT:
Centre for Cultural Renewal

The intense imagery of the child’s stare garbed in the national flag depicts the seriousness of the societal wake-up call regarding the next generation, the message of the book, layered with fresh green maple leaves, the hope of a responsible response.

Canadian-Culture

QR Creative